Officine Panerai Marketing e Communicazioni Srl, a wholly owned subsidiary of Compagnie Financière Richemont S.A., designs, manufactures, markets and sells watches under the Officine Panerai brand through authorized dealers and company-owned boutiques worldwide. Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860. Officine Panerai maintains its headquarters in Florence but manufactures watches in Neuchâtel, Switzerland using both movements manufactured in-house and movements manufactured by ETA S.A.
Panerai watches played a role in assisting the frogmen of the Decima Flottiglia MAS in their operations during World War II. Notable products include the Luminor and Radiomir wristwatches.